June 25, 2008
LifeNews.com Note: Marjorie Dannenfelser is the president of the Susan B. Anthony List, a pro-life political group working to elect pro-life candidates to Congress and state offices. Opinion and editorial articles like this one do not necessarily reflect the views of LifeNews.com.
Imagine you are the Karl Rove for your very own Republican candidate. Say you have stumbled upon a position your candidate holds that garners 68 percent-plus support in public opinion polls. The issue polls best among women and young people - often tough nuts for the GOP to crack.
Say you noticed Democrats getting wise to the popularity of the issue and are running and winning campaigns that include it in their election platforms. You notice that your candidate's own Democrat opponent, however, takes the 32 percent or less stance.
Further, you learn that the election your guy is running in will be decisive in determining the fate of the popular issue. Happy Day! You've got contrast. You've got a salient, winning issue around which you can organize a part of a winning coalition of voters.
What do you do? Communicate enthusiastically about it to that 70 percent majority that shares your view? Then encourage them to vote for your guy so to advance the cause?
Read the rest of this article here: http://www.lifenews.com/nat4004.html
